| Clever ads transform DIA into getaway
This is the question that somehow wound up as an award-winning advertising campaign for the Detroit Institute of Arts. You may have noticed the quirky commercials for the DIA, because they're striking and simple. They've been running since last fall and somehow cutting through commercial clutter with few words, animated line-drawings and a jazzy cello soundtrack. .
If They Build It ...
Angelos said that the current stadium's location, 15 miles away from Florida Atlantic's campus in Fort Lauderdale, deters students from attending games. Angelos added that while the university met the National Collegiate Athletic Association's requirement last year that Division I-A teams sell at least 15,000 tickets per game, that task will be much easier with a bigger, better stadium because it can sell corporate and bulk tickets to drive sales even further. “You have to have a first rate stadium," he said. More broadly, experts on college sports finances question the university's underlying premise that spending on big-time programs will drive either profits or more or better students in Florida Atlantic's direction. Building expensive stadiums – especially at institutions that are new to the big time and still unproven – is “loony from top to bottom," said Andrew Zimbalist, a professor of economics at Smith College and author of Unpaid Professionals: Commercialism and Conflict in Big-time College Sports.
Choice Hotels Elects Dr. Scott Renschler to Board of Directors
SILVER SPRING, Md., Feb. 15 /PRNewswire-FirstCall/ -- Choice Hotels International (NYSE: CHH) today announced that its board of directors has elected Scott A. Renschler, Psy.D. (38) as a director. "I am extremely pleased that Scott Renschler will be joining our board of directors," said Charles A. Ledsinger, Jr., vice chairman and chief executive officer, Choice Hotels International. "I look forward to his contributions to the board as Choice focuses on continued profitable growth of its core business and its share of the lodging market." Dr. Renschler is a clinical psychologist in private practice. Since 1993, he has served as a member of the board of directors of Realty Investment Company, a privately-held real estate development and investment company, and Commonweal Foundation, a non-profit organization whose mission is the education of disadvantaged youth.
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